Flexible Learning That Enhances Your Potential
Micro-credential certification in Business Plan (MBAGM)
This programme aims to develop students' critical thinking, analytical and writing skills by learning to formulate a business plan. Students in this module are expected to apply their skills in planning and executing a plan to a contemporary business situation and evaluate strategic plans in a business setting. This module also provides the opportunity to integrate and apply knowledge from the managerial perspective to develop a viable business plan by considering the organisational resources available in achieving business goals and objectives. Integrating work-based learning and academic learning, commonly referred to as work-integrated learning, will allow students to enhance their ability to fully engage with business and management theories and their applications in a real-world context.
Note: Subject relates to Master of Business Administration (General Management)
This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform.
Entry Requirements - No
Age - 23 Years Above
Experience - No
Language Proficiency - Yes
Numeracy Proficiency - No
Prerequisites - No
Others - No
- Overview of Management Initiatives
- Business History and Industry Outlook
- Vision and mission
- Unique Features
- Identification of Managerial Problems of Opportunities
- Risks assessment
- SWOT analysis
- Litigation
- Future Competition
- Review of Business and Management Theories
- Management of change
- Contemporary theories of motivation
- Leadership & teamwork
- Segmentation, targeting & positioning
- Strategies of market leaders, followers, challengers and niches (Porter’s Generic Competitive Strategies)
- Collection and Analysis of Research Information
- Cost Effective Production Method
- Employee Needs and Compensation
- Customer Services
- Competition
- Ethical Issues associated with Management Initiatives
- Management Policies and Procedures
- Roles and Responsibilities
- Employees awareness and training
- Legal requirments
- Evaluation of the Impact or Effectiveness of Management Initiatives
- Performance Evaluation Methods (financial and non-financial)
- A Write Up of Complete Applied Business Plan
- Bussines plan with supporting documents, such as
- Organizational chart
- Photographs of product, equipment, facilities,
- Marketing Materials
- Research and/or Studies
Written assignment - 40%
Project paper - 60%