fbpx Micro-credential certification in Business Plan (MBAGM) | SPACE
Overview: 

This programme aims to develop students' critical thinking, analytical and writing skills by learning to formulate a business plan. Students in this module are expected to apply their skills in planning and executing a plan to a contemporary business situation and evaluate strategic plans in a business setting. This module also provides the opportunity to integrate and apply knowledge from the managerial perspective to develop a viable business plan by considering the organisational resources available in achieving business goals and objectives. Integrating work-based learning and academic learning, commonly referred to as work-integrated learning, will allow students to enhance their ability to fully engage with business and management theories and their applications in a real-world context.

Note: Subject relates to Master of Business Administration (General Management)

Programme Fee 

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Business & Accounting
Entry Requirements: 

Entry Requirements - No 
Age - 23 Years Above 
Experience - No
Language Proficiency - Yes 
Numeracy Proficiency - No 
Prerequisites - No
Others - No

Contents: 
  1. Overview of Management Initiatives
    1. Business History and Industry Outlook
    2. Vision and mission 
    3. Unique Features
  2. Identification of Managerial Problems of Opportunities
    1. Risks assessment 
    2. SWOT analysis
    3. Litigation
    4. Future Competition
  3. Review of Business and Management Theories 
    1. Management of change 
    2. Contemporary theories of motivation
    3. Leadership & teamwork 
    4. Segmentation, targeting & positioning
    5. Strategies of market leaders, followers, challengers and niches (Porter’s Generic Competitive Strategies)
  4. Collection and Analysis of Research Information 
    1. Cost Effective Production Method
    2. Employee Needs and Compensation
    3. Customer Services
    4. Competition
  5. Ethical Issues associated with Management Initiatives 
    1. Management Policies and Procedures
    2. Roles and Responsibilities
    3. Employees awareness and training 
    4. Legal requirments
  6. Evaluation of the Impact or Effectiveness of Management Initiatives 
    1. Performance Evaluation Methods (financial and non-financial)
  7. A Write Up of Complete Applied Business Plan 
    1. Bussines plan with supporting documents, such as 
    2. Organizational chart
    3. Photographs of product, equipment, facilities, 
    4. Marketing Materials
    5. Research and/or Studies
Assessments: 

Written assignment - 40%
Project paper - 60%