Flexible Learning That Enhances Your Potential
Micro-credential certification in Copywriting KMC2283 (DMC) **
This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform.
Age Experience - 18 Years Above
Language Proficiency - Yes
Pre-requisites - No
Note: To enter the Diploma In Mass Communication programme's (Pathway) applicants will need to have the following pre-requisites:
IELTS 5.0
i. A pass in senior high school or its equivalent with a minimum of Grade C (GP 2.00) in any 3 subjects and a credit in English at O level or its equivalent;
OR
ii. A pass in SKM level 3 and pass senior high school with a credit in English
OR
iii Certificate or its equivalent and a credit in English.
OR
iv A Certificate in Media and Communication or its equivalent
- Introduction to advertising
- Definition, roles and types, key players and development
- Advertising’s role in marketing
- What is marketing?
- Key players
- Current developments in marketing
- IMC
- Consumer Behavior
- How does consumer behavior work?
- Influences on consumer decisions.
- Marketing Research & Information System
- The market information
- Competitors’ research
- The market research processes
- Introduction to surveys & questionnaires
- Advertising Agency Structure
- Understanding Advertising Agency structure
- Project on Press Advertisement"
- Market Segmentation, Branding and Positioning
- Segmenting and targeting
- Behavioral targeting
- Advertising medium
- Print media
- Broadcast media
- Internet and new media
- Planning Advertising Campaigns
- Planning an advertising campaign
- Creating an advertising campaign existing or non-existing
- Include also a storyboard for TV Commercial
- Creativity in advertising
- Creative message strategy
- Copywriting
- Design and production
- Integrating advertising with other applications
- Direct response marketing
- Sales promotion, events and sponsorships
- Public relations
Assignment - 70%
Final Exam - 30%
Upon successful completion of this Micro-credential certification in Copywriting (DMC), students will be able to transfer grades and credits into the following programme(s):
- Diploma in Mass Communication
- Bachelor of Mass Communication (Hons)
Copywriter, Writer, Public Relations Executive