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Micro-credential certification in Corporate Communication KMC3233 (BMC) **

Overview: 

This programme provides students with introductory knowledge and basic skills in corporate communication practices as well as an understanding of literature in the field. It also gives prominence to theories and research in corporate communication and supplements them with scholarship from other fields.

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Communication Studies
Entry Requirements: 

Age Experience - 19 Years Above 
Language Proficiency - Yes
Pre-requisites - No

Note: To enter the Bachelor of Mass Communications (Hons) programmes (Pathway) applicants will need to have the following pre-requisites:

IELTS 5.0

i. A pass in senior high school or its equivalent with a minimum of Grade C (GP 2.00) in any 2 subjects and a credit in English at O level or its equivalent;           

OR
ii. A Level or its equivalent with a minimum Grade E in any 2 subjects and a credit in English at O level or its equivalent;  

OR
iii Matriculation/Foundation with CGPA 2.00 and a credit in English at O level or its equivalent; 

OR 
iv Diploma or equivalent with a min. CGPA of 2.00 and a credit in English at O level or its equivalent;

OR
 v. A Diploma in Media and Communication or its equivalent

Contents: 
  1. Introduction to The Course                                                                                
  2. Introduction to Corporate Communication                                                                                 
  3. Corporate Communication Strategy                                                                                
  4. Corporate Identity, Image and Reputation (1)                                                                            
  5. Corporate Identity, Image and Reputation (2)                                                                            
  6. Corporate Advertising                                                                           
  7. Corporate Branding                                                                               
  8. Corporate Social Responsibility                                                                         
  9. Media Relations                                                                                     
  10. Internal /Employee Communication                                                                               
  11. Government Relations                                                                          
  12. Investor Relations                                                                                  
  13. Crisis Communication                                                                           
  14. Project Presentation                                                                             
Assessments: 

Assignment - 60%
Final Exam - 40%

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Corporate Communication (BMC), students will be able to transfer grades and credits into the following programme(s):
  1. Bachelor of Mass Communication (Hons)
Continuing Education: 
Upon successful completion of this Bachelor of Mass Communication (Hons) programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):
  1. Master of Arts in Corporate Communication
Career Opportunities: 

Corporate Communications Manager, Internal Communications Specialist, Investor Relations Officer