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Micro-credential certification in Customer Relationship Management MGT3604 (BBM)

Overview: 

This course provides an understanding of the customer relationship management and demonstrates the skills to enhance an organization’s ability to attract satisfy and retain customers. This course also addresses how customer relationship management can be utilized to evaluate ways to increase customer satisfaction.

Note: Subject relates to Bachelor of Business Management

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Business & Accounting
Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

Contents: 
  1. Introduction To Customer Relationship
  2. Customer Service And Customer Relationship
  3. Describing The Customers
  4. Types Of Challenging Customers
  5. The Value Discipline Model
  6. Ahsridge Model
  7. Components Of Customer Service
  8. Consequences Of Poor Customer Relationship
  9. Call Centre Structure System
  10. Technology And Customer Relationship
Assessments: 

Assignment 1 - 30% 
Assignment 2 - 30% 
Final Examination - 40% 

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Customer Relationship Management (BBM), students will be able to transfer grades and credits into the following programme(s):
  1. Bachelor of Business Management
Continuing Education: 

Upon successful completion of this Bachelor of Business Management programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

  1. Master of Financial Planning 
  2. Master of Accountancy 
  3. Master of Business Administration (Global Business)
  4. Master of Business Administration (General Management) 
Career Opportunities: 

This module enable to students  to understand the significance of managing the relationship in an organization in order to achieve internal and external customer satisfaction.