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Micro-credential certification in Decision Making Skills KMC2243 (DMC)

Overview: 
This course provides students with  strategies and processes to decision making skills in all fields. Students will be able to address problems and decision from an analytical standpoint with the use of systematic approach to decision making process. Ethical decision making where common biases and errors that influence decision give better insight to students in formulating effective decision professionally.
 

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Communication Studies
Entry Requirements: 

Age Experience - 18 Years Above 
Language Proficiency - Yes
Pre-requisites - No

Note: To enter the Diploma In Mass Communication programme's (Pathway) applicants will need to have the following pre-requisites:

IELTS 5.0

i. A pass in senior high school or its equivalent with a minimum of Grade C (GP 2.00) in any 3 subjects and a credit in English at O level or its equivalent;           

OR
ii. A pass in SKM level 3 and pass senior high school with a credit in English

OR
iii Certificate or its equivalent and a credit in English.

OR 
iv A Certificate in Media and Communication or its equivalent

Contents: 
  1.  Introduction To Decision Making 
    1. Definition Of Decision Making
    2. Factors Influencing Decision Making And Perception
    3. Link Between Perception And Individual Decision Making
  2. Decision Making Strategies
    1. Analytical 
    2. Heuristics     
    3. Expertise 
    4. Random Choice
  3. Decision Making Process (1)
    1. Problem Identification And Diagnosis
    2. Identification Of Criteria
    3. Developing Alternatives
  4. Decision Making Process (2)
    1. Assessing The Alternative
    2. Carrying Out Decision
    3. Assessing The Decision’s Effects
  5. Decision Making Models
    1. Directive
    2. Analytical
    3. Conceptual
    4. Behavioral
  6. Common Biases And Errors In Decision Making (1)
    1. Overconfidence Bias
    2. Anchoring Bias
    3. Confirmation Bias
  7. Common Biases And Errors In Decision Making (2)
    1. Availability Bias
    2. Escalation Of Commitment
    3. Risk Aversion
    4. Hindsight Bias
  8. Ethical Decision Making (1)
    1. Decision Making Principles
    2. Self Serving Principles
    3. Hedonist
    4. Might Equal Rights
    5. Organization Interest Principles
  9. Ethical Decision Making (2)
    1. Balancing Interest Principles
    2. Means-End 
    3. Professional Standards Principles
    4. Disclosure, Distributive Justice And Golden Rule Principles
    5. Utilitarian
  10. Group Decision Making (1)
    1. Advantages Of Group Decision Making
    2. Disadvantages Of Group Decision Making
  11. Group Decision Making (2)
    1. The Potential To Group Think
    2. Other Consequences Of Group Decision Making
    3. Diffusion Responsibility
    4. Group Polarization
    5. Potential For Conflict
    6. Decision Making In Crisis Situationn
  12. Group Decision Making Techniques
    1. Brainstorming
    2. The Nominal Group Technique   The Delphi Technique
    3. Group Decision Making Technique Used In Total Quality Management
Assessments: 

Assignment - 70%
Final Exam - 30%

Credit Transfer: 

Upon successful completion of this Micro-credential certification in Decision Making Skills (DMC), students will be able to transfer grades and credits into the following programme(s):

  1. Diploma In Mass Communication
Continuing Education: 
Upon successful completion of this Diploma in Mass Communication programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):
  1. Bachelor of Mass Communication (Hons)
Career Opportunities: 

Public Relations Executive, Corporate Communication Specialist