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Micro-credential certification in Digital Business BUS3144 (BBM)

Overview: 

The course will develop awareness and understanding of the process and outcomes of digital business activity. The extent digital business activity will be explored in particular; emphasis is placed upon the effects of such activity upon a business organization’s efficiency and effectiveness indicators. The application of e-business processes to functional areas within a business organization is also included. The course is designed to enable students to learn various industrial revolutionary technologies and ‘contribute to organizational performance and meet the needs of the local economy’.

Note: Subject relates to Bachelor of Business Management

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Business & Accounting
Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

Contents: 
  1. Introduction To Digital Business
  2. Marketplace Analysis For E-Commerce
  3. E-Consumers & Markets
  4. Managing Digital Business Infrastructure
  5. Digital Business Strategy
  6. Supply Chain Management
  7. Customer Relationship Management
  8. Change Management
  9. E-Procurement
  10. Internet Security & Trust
Assessments: 

Assignment 1 - 30% 
Assignment 2 - 30% 
Final Examination - 40% 

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Digital Business (BBM), students will be able to transfer grades and credits into the following programme(s):
  1. Bachelor of Business Management
Continuing Education: 

Upon successful completion of this Bachelor of Business Management programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

  1. Master of Financial Planning 
  2. Master of Accountancy 
  3. Master of Business Administration (Global Business)
  4. Master of Business Administration (General Management) 
Career Opportunities: 

Digital business will equip you with business knowledge as well as computer and communication technology skills that will make you competitive and in-demand in the job market.