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Micro-credential certification in Marketing Management BDM1464 (EDIBA)

Overview: 

This programme is designed to provide you with the competitive edge needed to establish your career path. Learn through a motivating environment based on student-centred learning to acquire further knowledge, skills, techniques and ethics to excel in your career. We aim to increase and enrich your expertise across a broad range of business disciplines and develop skills relating to business operations in areas such as management, administration, accounting, human resource management, marketing and entrepreneurship.

Furthermore, the central focus of this programme is to delve into the management aspects of marketing functions, providing you with a comprehensive understanding of the intricate relationship between marketing strategies and effective management. 

Note: Subject relates to Executive Diploma in Business Administration

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Business & Accounting
Contents: 
  1. Introduction To Marketing Management
  2. Marketing Environment
  3. Marketing Plan
  4. Market Segmentation
  5. Marketing Research And Information Systems
  6. Product Management
  7. Product Life Cycle
  8. Price Management
  9. Distribution
  10. Promotional Management 1
  11. Promotional Management 2
  12. Consumer Behaviour
  13. Selecting Marketing Mix
  14. Combined Marketing Mix
Assessments: 

Assignment 1 - 30%
Assignment 2 - 30%
Final Examination - 40%

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Marketing Management (EDIBA), students will be able to transfer grades and credits into the following programme(s):
  1. Executive Diploma in Business Administration
Continuing Education: 

Upon successful completion of this Executive Diploma in Business Administration programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

  1. Bachelor of Accounting & Finance (BAF)
  2. Bachelor of Business Management (BBM)
Career Opportunities: 

Students able to learn the basic principles on the latest industry trends, ensuring their skills are relevant and up-to-date. The students also able to learn the effective marketing strategies and adapt to different business environment which can improve their ability and subsequently contribute to the organization.