Flexible Learning That Enhances Your Potential
Micro-credential certification in Principles of Marketing BDB1304 (EDIBA)
This programme is designed to provide you with the competitive edge needed to establish your career path. Learn through a motivating environment based on student-centred learning to acquire further knowledge, skills, techniques and ethics to excel in your career. We aim to increase and enrich your expertise across a broad range of business disciplines and develop skills relating to business operations in areas such as management, administration, accounting, human resource management, marketing and entrepreneurship.
Additionally, this programme lays the groundwork for grasping the essential skills in marketing.
Programme Fee
This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform.
- Core Marketing Concepts
- Marketing Research
- Market Segmentation
- Product Strategy
- Pricing Strategy
- Distribution Strategy
- Retaling Decisions
- Wholesaling Decisions
- Promotional Tools
Assignment 1 - 30%
Assignment 2 - 30%
Final Examination - 40%
- Executive Diploma in Business Administration
Upon successful completion of this Executive Diploma in Business Administration programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):
- Bachelor of Accounting & Finance (BAF)
- Bachelor of Business Management (BBM)
Students will learn the importance of basic marketing concepts, and the importance of marketing environment:
Careers: Sales, banking, marketing related careers