Flexible Learning That Enhances Your Potential
Micro-credential certification in Strategic Management (MBAGM)
Overview:
Awarding Body:
This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform.
Discipline:
Business & Accounting
Entry Requirements:
Entry Requirements - No
Age - 23 Years Above
Experience - No
Language Proficiency - Yes
Numeracy Proficiency - No
Prerequisites - No
Others - No
Contents:
- Essential of Strategic Management
- The nature of the strategic formulation, implementation and evaluation activities within the strategic management function
- The evolution of the strategic management framework
- The processes needed for integrating analysis and intuition to achieve competitive advantage
- Types of Strategies
- Corporate strategies and Business strategies
- Diversification strategies
- Portfolio and synergy strategies
- Competitive strategies
- Different aspects of functional strategies
- Guidelines on choice of the most appropriate type of strategy to pursue
- Strategic Capability and Internal Audit
- Identifying the strategic capabilities of organisation
- Concept and Sources of sustainable competitive advantage
- The use of models like cost/benefit analysis, break-even analysis, financial ration analysis, value chain analysis and internal factor evaluation matrix
- Organisation learning
- External Environment Audit
- Importance of monitoring external trends and events
- Assessment of the macro environment and the 10 major forces that affect organisations
- Key sources of external information and the use of forecasting tools
- Assessment of the industry structure and strategic positioning"
- Strategic Purpose- Vision and Mission Analysis
- The role of vision and mission in strategic management
- The process of constructing clear mission and vision and the benefits that arise from this
- The role of stakeholders and their influence on vision and mission statements
- The impact of Corporate Governance on strategic purpose"
- Strategy Generation and Selection
- Importance of behavioural, political, ethical and social considerations in strategy generation and selection
- stage framework for choosing among alternative strategies
- Developing the SWOT, SPACE, BCG and IE matrix
- The role of intuition and corporate culture
- Choices of sustainable competitive advantage"
- Globalisation and Network Strategy
- Internationalisation drivers and options
- Paradox of cooperation and competition
- Mergers and acquisition"
- Strategy Implementation and Execution
- The importance of perceptual maps in strategic positioning
- The impact of information systems, business analytics and data mining in the success of the strategy implementation
- The impact of organisation structure and culture
- Relationship between functional strategies and strategic implementation and execution
- Strategic Execution and Monitoring
- Importance of contingency planning in strategy evaluation
- Practical framework for evaluating strategies and the use of the Balanced Scorecard
- 21st century challenges in strategic management
- Issue of organisation change and evolutionary verses revolutionary change
Assessments:
Written assignment - 40%
Project paper - 60%