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Micro-credential certification in Understanding Markets and Consumers MKT2533 (BBM)

Overview: 
The Understanding Markets and Consumers programme introduces the basic principles and concepts of marketing and consumer behaviour. This programme enables students to understand the marketing environment, managerial skills, and communication skills that assist students in understanding markets and consumers in the marketplace.
 

Note: Subject relates to Bachelor of Business Management

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the Africa Open Learning Platform. 

Discipline: 
Business & Accounting
Entry Requirements: 

Entry Requirements - No 
Min. Age Requirement - 19 Years Old and Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Prerequisites - No

Contents: 
  1. Marketing: Creating Customer Value And Engagement   
  2. Analyzing The Marketing Environment      
  3. Managing Marketing Information     
  4. Consumer Market And Buyer Behavior    
  5. Business Market And Business Buyer Behavior    
  6. Market Segmentation, Targeting And Positioning    
  7. Products, Services, And Brands     
  8. New Product Development And Product Life- Cycle Strategies   
  9. Pricing: Understanding And Capturing Customer Value     
  10. Pricing Strategies""     
  11. Marketing Channels: Delivering Customer Values""     
  12. Retailing And Wholesaling    
  13. Promotion Mix     
  14. The Global Marketplace
Credit Transfer: 
Upon successful completion of this Micro-credential certification in Understanding Markets and Consumers (BBM), students will be able to transfer grades and credits into the following programme(s):
  1. Bachelor of Business Management
Continuing Education: 

Upon successful completion of this Bachelor of Business Management programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):

  1. Master of Financial Planning 
  2. Master of Accountancy 
  3. Master of Business Administration (Global Business)
  4. Master of Business Administration (General Management) 
Career Opportunities: 

This module can enhance students’ skills by equipping with the knowledge and tools such as customer insights, brand management and effective communication to effectively understand, reach, and engage customers. These skills are applicable across industries and roles, making them a more valuable asset to their organization and opening up opportunities for career growth.