Flexible Learning That Enhances Your Potential
Micro-Credential in Consumer Behavior in Hospitality HOS3113 (BAHM) **
This course emphasis on the understanding of service quality and customer relationship management in the hospitality industry. This course focused on the essence of consumer right, consumer perception, self-concept and also the conceptual idea of marketing, branding and communication in a wholesome.
** indicates that these programmes will be offered soon
This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform.
Entry Requirements - No
Age Experience - 19 Years Above
Language Proficiency - Yes
Numeracy Proficiency - No
Pre-requisites - No
- Introduction to consumer behaviour
- Consumer Perception
- Consumer and social well-being
- Learning and Theories
- Motivation and affect
- Consumer self-concept
- Brands Personalities
- Attitudes and persuasive communications
Test - 20%
Assignment - 20%
Presentation - 10%
Final Examination - 50%
With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.