Flexible Learning That Enhances Your Potential
Micro-Credential in Innovation and Business Strategy in Hospitality HOS4223 (BAHM) **
Overview:
Awarding Body:
This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform.
Discipline:
Hospitality
Entry Requirements:
Entry Requirements - No
Age Experience - 19 Years Above
Language Proficiency - Yes
Numeracy Proficiency - No
Pre-requisites - No
Contents:
- Introduction to Strategic Management
- Strategic Management in Hospitality and Tourism
- Business Ethics and Social Responsibility
- The Hospitality and Tourism Industry Context
- The Organizational Context
- Financial Analysis of a Hospitality and Tourism Organization
- Business-Level Strategies
- Corporate-Level Strategies
- Network-level Strategies
- Strategy Formation
- Strategy Implementation and Change
- Innovation
Assessments:
Assignment - 30%
Case Studies - 10%
Presentation - 10%
Final Examination - 50%
Career Opportunities:
With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.