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Micro-Credential in Principles of Marketing DHPM1333 (DiHM) **

Overview: 

This course develops an understanding of students on the basic concepts and theories of marketing principles. It allows them to have a clear picture in the development of marketing activities.

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Hospitality
Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

Contents: 
  1. Nature and Scope of Marketing 
  2. Marketing Information System and Marketing Research 
  3. Target Market Strategy 
  4. Product and Product Strategy 
  5. Pricing  
  6. Placement (Distribution) 
  7. Designing Communication and Promotional Mix Strategy 
  8. Managing the Market Effort
Assessments: 

 Quiz - 10%
 Test - 30%
 Assignment - 40%
 Presentation - 20%

Career Opportunities: 

With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, catering, retailing and cruise industry.