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Micro-Credential in Tourism Destination Development TOU4253 (BAHM) **

Overview: 

Tourism functional system and characteristics of attractions within the economic, political and social factors influencing a particular destination. Tourism planning and management systems, model, tourism development and management hierarchy, market analysis, planning for suitable site development and management, strategic planning process, natural and cultural resource factors and support facilities factors, evaluation of tourism potential and tourism zones, and concept of tourism destination planning.

** indicates that these programmes will be offered soon

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Hospitality
Entry Requirements: 

Entry Requirements - No 
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - No 
Pre-requisites - No

Contents: 
  1. The concepts of destination management and marketing
  2. The Purpose of Tourism Planning 
  3. The Planning Process
  4. Destination Planning Concepts 
  5. Site Planning Concepts
  6. Destination planning
  7. Destination marketing planning
  8. Destination management research
  9. Destination product development
  10. Destination community and stakeholder relationships and involvement
  11. Destination leadership, coordination and governance
  12. Visitor Management
Assessments: 

 Assignment - 30%
 Presentation - 10%
 Case Studies - 10%
 Final Examination - 50%

Career Opportunities: 

With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.