Flexible Learning That Enhances Your Potential
Micro-Credential in E-Commerce BUS3133 (BAHM) **
This course underlying the essence and knowledge about internet, the infrastructure of e-commerce, security and the marketing aspect of e-commerce in a B2B business segment. It reflect the tremendous business opportunity with regard to traditional and new products and services.
** indicates that these programmes will be offered soon
This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform.
Entry Requirements - No
Age Experience - 19 Years Above
Language Proficiency - Yes
Numeracy Proficiency - No
Pre-requisites - No
- Introduction to E-commerce
- E-commerce Infrastructure
- Building an e-commerce
- E-commerce security and payment systems
- E-commerce business strategies
- E-commerce marketing and advertising
- Social, mobile, and local marketing
- B2B e-commerce
Test - 20%
Assignment - 20%
Presentation - 10%
Final Examination - 50%
With great understanding of the hospitality industry through this programme, you can excel in areas such as hotels, restaurants, retailing, transportation, travel agencies, airlines, cruise, and tour operations.