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Micro-credential certification in Cyber Marketing TCS3313 (BIT)

Overview: 

The Cyber Marketing module is designed to provide students with a comprehensive understanding of the digital marketing landscape and how it intersects with cybersecurity. In today's digital age, businesses and organizations rely heavily on online platforms to promote their products and services. However, with this increased digital presence comes the risk of cyber threats and data breaches. This module explores the strategies and techniques marketers can employ to effectively promote products and services online while mitigating the risks associated with cyber threats.

Note: Subject relates to Bachelor of Information Technology

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Technology & Innovation
Entry Requirements: 

Programming Skills - Yes
Age Experience - 19 Years Above 
Language Proficiency - Yes 
Numeracy Proficiency - Yes 
Digital Skills - Yes
Pre-requisites - No

Contents: 
  1. Introduction to Digital Marketing
  2. Cybersecurity Fundamentals
  3. Building Trust Online
  4. Digital Marketing Channels
  5. Measuring Success
  6. Cyber Marketing Strategy
Assessments: 

Assignment - 50%
Final Exam - 50%

Credit Transfer: 
Upon successful completion of this Micro-credential certification in Cyber Marketing (BIT), students will be able to transfer grades and credits into the following programme(s):
  1. Bachelor of Information Technology (Hons) 
Continuing Education: 
Upon successful completion of this Bachelor of Information Technology (Hons) programme and meeting the necessary entry requirements, students will be able to progress into the following programme(s):
  1. Masters of Science (Information Technology) by Research
Career Opportunities: 
  • Digital Marketing Personnel
  • Cybersecurity Analyst with Marketing Focus
  • Content Marketing Specialist
  • Digital Marketiing Consultant
  • Socia Media Personnel
  • E-commerce Executive