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Bachelor of Arts (Hons) Visual Communication Design

Overview: 

The Bachelor of Arts in Visual Communication Design programme is a comprehensive and dynamic undergraduate degree that prepares students for careers in the ever-evolving field of visual communication. This program is designed to equip students with a deep understanding of design principles, artistic techniques, and effective communication strategies through visual media. It blends creative expression with technical skills to enable graduates to excel in a wide range of industries, including advertising, digital media, branding, publishing, and more.

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Creative Arts & Design
Entry Requirements: 

IELTS 5.0

i. A pass in senior high school or its equivalent with a minimum of Grade C (GP 2.00) in any 2 subjects;
OR
ii. A Level or its equivalent with a minimum Grade E in any 2 subjects;
OR
iii Matriculation/Foundation - with CGPA 2.0;
OR
iv Recognised Creative Multimedia Diploma or equivalent with a min. CGPA of 2.50

AND Pass interview/portfolio assessment for candidate without pass Art subject at O-Level

Programme Structure: 

Year 1

  • BVCD1113 Software Application for Design
  • BVCD1133 Design Principles
  • BVCD1143 Still Life Painting
  • BVCD1154 Typography Design
  • BVCD1163 Intro to Photography
  • BVCD1213 Basic Graphic Design
  • BMD1163 History of Art & Design
  • BVCD1223 Colour Photography
  • BVCD1313 Digital Layout
  • BVCD1323 Illustration
  • BVCD1363 Packaging Design
  • BVCD1343 Creative Thinking
  • BVCD1353 Basic Animation

Year 2

  • BVCD2113 Advanced Packaging Design
  • BVCD2123 Advertising & Promotional Photography
  • BVCD2134 Web Publishing
  • BVCD2154 Print & Editorial Design
  • BVCD2214 Advertising Media Strategy
  • BVCD2312 Environmental Design
  • BVCD3163 Research Methods
  • BVCD2223 Marketing & Purchasing Consumer Behaviour
  • BVCD2323 Branding and Corporate Identity
  • BVCD2333 Moving Image
  • BVCD2343 Discourse
  • BVCD2353 Book Project
  • BVCD3114 Digital Imaging

Year 3

  • BVCD3124 Art Direction
  • BVCD3154 Copywriting
  • BVCD3153 Professional Practice
  • BVCD3316 Portfolio Preparation & Final Project
  • BVCD3323 Dissertation
Career Opportunities: 

Graduates holding a Bachelor of Arts (Hons) in Visual Communication are well-equipped for a variety of dynamic career opportunities. They can excel as graphic designers, web designers, art directors, illustrators, branding specialists, multimedia producers, creative directors, and more. This comprehensive degree empowers individuals to create compelling visual narratives, design user-friendly interfaces, craft original illustrations, and oversee the artistic direction of projects. With their blend of creative skills and technical expertise, these graduates become vital contributors to industries seeking impactful visual communication solutions.