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Bachelor of Business Management (Honours)

Overview: 

The Bachelor of Business Management (Honours) is designed to provide you with skills and knowledge across a range of business disciplines with an emphasis on management skills. It prepares you in all business operations and management aspects through a perfect balance of conceptual academic structure and hands-on practical experience.

Specialisation:

  1. General Management
  2. Financial Management
  3. Human Resource Management
  4. Digital Marketing
  5. Business Analytics

Programme Fee

Awarding Body: 

This programme is designed, delivered, assessed and awarded by SEGi University through the SEGiUniDigital Platform. 

Discipline: 
Business & Accounting
Entry Requirements: 

i. A pass in Senior High School or its equivalent with a min. Grade C (CGPA 2.00) in any 2 subjects, and a pass in Mathematics and English at O-level or its equivalent;
OR
ii. A-level or its equivalent with a min. Grade E in any 2 subjects, and a pass in Mathematics and English at O-level or its equivalent or any equivalent qualification;
OR
iii. Foundation with at least a CGPA of 2.00
OR
iv. A Diploma with at least a CGPA of 2.00
OR
v. Any Advanced Diploma with at least a CGPA of 2.00

IELTS 5.5

NOTE:
* A pass in Mathematics and English at O-level or equivalent qualifications (English subject requirement does not apply to International students since they are required to meet certain scores of international English examination and privileged with certain exemptions).

* The requirement to pass Mathematics and English subjects at O-level or its equivalent can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievements.

* Those without a pass in Mathematics and/or English at O-level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be O-level equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

Programme Structure: 
Year 1
  • PDC2433 Personal Development & Communication Skills
  • QSM2463 Quantitative & Statistical Methods
  • ECO2424 Principles of Economics
  • BUS2043 Business Management
  • FIN2254 Financial Accounting 1
  • ECO2263 Global & Applied Economics
  • MKT2573 Consumer Behaviour
  • BUS2583 Innovative & Creative Skills in Business
  • MKT2533 Understanding Markets & Consumers
  • Elective 1
Year 2
  • BUS3324 International Business
  • MGT3564 Managing Organisation
  • MGT3604 Customer Relationship Management
  • FIN5244 Financial Management 1
  • LAW3034 Business Law
  • HRM3514 Negotiations & Conflict Management
  • BUS3144 Digital Business
  • Elective 2
  • Elective 3
Year 3
  • BUS4594 Business-Government Relations
  • FIN4284 Management Accounting
  • ENL4183 Entrepreneurship
  • MGT3514 Strategic & Change Management
  • BUS3054 Business Research Project
  • RME3494 Research Methodology
  • Elective 4
Electives
  • CIS3313 Innovative Technology & Systems
  • BUS3603 Business Communication
  • MGT3333 Introduction to Strategic Management
  • BUS4023 Business Ethics

 

Specialisation : General Management
  • MGT3394 Operation & Quality Management
  • HRM2274 Human Resource Management 1
  • FIN4134 Corporate Finance
  • MGT3084 Corporate Strategy
  • FIN5324 International Finance: Markets & Management

Specialisation : Human Resource Management

  • Human Resource Management 1
  • Human Resource Management 2
  • Re-sourcing of Human Resource 1
  • Re-sourcing of Human Resource 2
  • Employment Relations

Specialisation : Digital Marketing

  • Relationship Marketing in the Digital Age
  • Digital Marketing Communication and Advertising Practices
  • Marketing Principles, Directions and Applications
  • Planning for Media, Direct and Online Marketing
  • Critical Issues and Innovative Digital Marketing

Specialisation : Financial Management

  • Financial Management 2
  • Corporate Finance
  • International Finance: Markets & Management
  • Investment Decision
  • Financial Auditing
  • Financial Reporting

Specialisation : Business Analytics

  • Analytics Approaches for Business Decisions
  • Business Data Modelling
  • Econometrics for Business
  • Enterprise Analytics
  • Forecasting Techniques and Application for Business
**Single Award only
 
Note : Programme structure and modules are subject to change from time to time.
Continuing Education: 

Upon completion of this programme the students are eligible to enroll into:

  1. Master of Business Administration (Global Business)
  2. Master of Business Administration (General Management) 
Career Opportunities: 

Graduates of the Bachelor of Business Management (Honours) programme will be qualified to apply for positions in the business industry and government. The skills and knowledge acquired during the programme can be applied to almost any organisation, opening up career opportunities in administration, business advice/development, general management, planning and development, international banking, consumer finance, economic analysis, financial analysis, accounting, risk management, market research, marketing, human resource management, employee relations/ industrial relations.